

Tamil Nadu theatrical rights of the film were valued at ₹2.5 crore. He also utilised folk singers, rather than trained professionals, for a song on the Karuppusaamy deity and for a politically charged song. As it was Santhosh's first rural album, he used village-based sounds entirely, to make the music feel "raw and earthy" by choosing acoustic instruments and avoiding synthesizers.

The film's music was composed by Santhosh Dhayanidhi, and the soundtrack was released on 18 November 2017 through TrendMusic. However lack of screens as a result of the release of more high-profile films, meant that the makers chose to delay the film until February 2018. The team began promotions in hope of releasing the film for 12 January 2018, to coincide with Thai Pongal and the jallikattu season across Tamil Nadu. Production continued in and around Madurai throughout the middle of 2017, and the shoot was finished by August 2017.

The team began the shoot in April 2017 in Gerugambakkam in the outskirts of Chennai, with actors including Samuthirakani, Mime Gopi, Rajendran and Bala Saravanan joining the cast. Meenakshi, a debutant actress from Kerala, was signed on for the leading female role. As the film was set in Madurai, Muthiah wanted to cast someone from town - and Shanmuga Pandian fit the bill of a tall, young guy, who naturally has a Madurai slang. He stated that following the protest, he tweaked the script and removed all explanations about the sport, because most people had become familiar with and grown to understand the terms used in jallikattu. Muthiah revealed that he had written the script for the film in June 2016, based on jallikattu, much before the release of Hiphop Tamizha's popular video on jallikattu and also before the 2017 pro-jallikattu protests, and was glad that the events raised the profile of his script. However Vijayakanth's ill health meant that the project was postponed and Shanmuga Pandian moved on to work on Madura Veeran, which would mark the directorial debut of cinematographer and producer P. Vinod Bharathi as Gurumoorthy's brotherįollowing the release of his debut film Sagaptham (2015), Shanmuga Pandian moved on to work on Thamizhan Endru Sol co-starring his father Vijayakanth in a pivotal role. Shanmuga Pandian as Durai (Maduraiveeran).
